TAKE BACK CONTROL OF YOUR BRAND'S MARGINS.

We hit the ground running immediately, but the timeline for financial impact depends on the specific levers we pull. A few examples below:

• Transitioning to Your Own Seller Account: Expect a 30 to 45-day transition window. While we secure your account and Brand Registry protections within the first week, the primary timeline is dictated by Amazon’s logistics network. It typically takes 3–4 weeks for new inventory to traverse Amazon’s fulfillment centers and earn the Prime Badge. We carefully time this inventory injection to overlap with the sell-down of your current channel stock, preventing price wars and maintaining your sales velocity

• For Account Health & Compliance: We initiate triage Day 1. While Amazon's internal approval process can vary, we submit appeals and documentation immediately to resolve blocks as fast as possible.

• For Creative & Content: Your strategy kickoff happens within the first week. Once your new images and copy are live, it typically takes Amazon’s algorithm 14–30 days to re-index your listing and reflect the improved quality in search results.

• For Marketing & Advertising: We generally require a 30–60 day optimization window. This allows us to gather enough data to cut wasted spend and scale profitable keywords. Note that our data indicates customers may view an ad today but not purchase for several weeks (the "purchase cycle"), so ROI improves compounding over time.

It depends on your current stage. We execute a tailored 30-day sprint based on whether you are launching or scaling.

Option A: For New Accounts (The "Launch Sprint")

• Week 1: Strategy & Security. We hold the Kick-Off to align on goals and immediately secure your account foundation—finalizing setup and enrolling in Brand Registry or Brand Portal to lock down your IP.

• Week 2: The Blueprint. We present your custom Marketing Strategy and Growth Roadmap. Simultaneously, we guide your team through creating compliant inventory shipments to FBA or WFS to prevent receiving delays.

• Week 3: The "Digital Shelf" Build. While inventory is in transit, we overhaul your listings. We optimize SEO titles, bullets, and backend keywords to ensure maximum visibility and conversion rate upon launch.

• Week 4: Launch Activation. As inventory checks in at the fulfillment centers, we perform final QA checks and prepare to turn on the "traffic hose" (PPC & Promotions).

Option B: For Established Brands (The "Optimization Sprint")

For active accounts, we skip the setup and go straight to Audit & Optimize.

• Week 1: The Deep Dive Audit. We perform a full diagnostic of your Account Health, IPI scores, and Listing Quality. We identify immediate "money leaks"—wasted ad spend, suppression risks, or stranded inventory—and plug them immediately.

• Week 2: Inventory Right-Sizing. We analyze your sell-through rates to "right-size" your stock levels. This minimizes long-term storage fees while ensuring you have enough coverage for our upcoming marketing push.

• Week 3: Creative Refresh. We don't just upload images; we overhaul your content for Conversion Rate Optimization (CRO). We deploy new hero images and A+ Content designed to turn your existing traffic into more buyers.

• Week 4: Growth Activation. With inventory healthy and listings converting, we implement the Marketing Growth Strategy we aligned on during kickoff, restructuring your PPC campaigns to scale profitable sales.

We build 12-month strategies because Amazon algorithms reward consistency. Real growth requires a phased approach: Audit ➔ Fix ➔ Launch ➔ Scale. Compounding returns typically materialize fully between months 6 and 12. However, we believe in earning your business. We can structure a Quarterly Performance Agreement (renewable every 3 months) so you have the flexibility to evaluate our impact at regular intervals.

Yes. We believe in partnerships, not handcuffs. You own the account, the data, and the creative assets. We simply plug into your existing infrastructure via User Permissions to manage operations. If we ever part ways, you walk away with everything intact—no data loss, no transfer fees, and no "black box" ad accounts.

We handle the heavy lifting, requiring just three key touchpoints from you:

1. Strategic Alignment: A 30-minute Kick-Off call to map our first 90 days.

2. Access: Invitation as a secondary user to your Seller account.

3. Authentication (New Accounts Only): For new launches, we schedule a brief "Co-Pilot" session to guide you through submitting sensitive documents to the marketplace.

We operate on a monthly "Growth Rhythm" with open lines of communication.

• Monthly Strategy Deep Dive: A dedicated video call to review your P&L, analyze key metrics (ROAS, TACoS, Net Margin), and set strategic targets for the month ahead.

• Monthly Performance Intelligence: We deliver a comprehensive report breaking down Sales, Ad Performance, and Inventory Health, ensuring you always know your true ROI.

• Direct Access: We don't hide behind support tickets. For day-to-day updates, we are available via Email, Text, or Phone to keep momentum high.

• Sprint Mode: During critical windows—like a Product Launch or Prime Day—we increase meeting frequency to weekly or daily standups to ensure flawless execution.

We specialize in high-velocity CPG and Consumables. While our growth framework applies to most consumer goods, we have deep, specific playbooks for:

• Health & Wellness: Navigating FDA compliance, supplement fact panel accuracy, and subscription growth.

• Beauty & Personal Care: Optimizing for "clean label" trends, ingredient storytelling, and high-visual content.

• Pet & Baby: Managing safety certifications and capitalizing on the "humanization" trend in household buying.

• Grocery: Handling expiration dates, lot tracking, and bulk-pack logistics.

We focus on prevention, but we are built for rapid response. Most suspensions are caused by unresolved issues stacking up over time. We treat Account Health as a daily operational discipline, not a reactive task.

• Daily Monitoring: We audit your Account Health and Performance Notifications every morning.

• Rapid Remediation: When issues arise, we action them within 24 hours. We know exactly which violations can be appealed with a written argument and which require specific safety documentation or supply chain invoices to satisfy marketplace requirements.